For Law Firms

Work Only with Certified Transparency Partners

An Agency Is an Extension of Your Law Firm. Make Them Earn That Trust.

Some agency owners have been part of your circle for years. They’ve treated you to dinners, shared conference stages, and offered friendship.

But when it comes to your firm’s future, none of that matters.

What matters is how well your cases prove out.

In mass tort litigation, every signed case is a promise — to a client, a co-counsel, and your own reputation. Some fallout is expected, yes. But it needs to align with industry standards.

If Roundup cases typically prove up at 60–80%, but your agency’s cases deliver 20% compensability, that’s not just poor performance. That is Fraud.

And you won’t even realize it until it’s too late.

The Problem: You Often Don’t Know Until the Damage Is Done

Most firms only learn the truth years later — when records are pulled, settlements emerge, and the real value of the docket is revealed.

By that point:

Cases

Your massive case inventory shrinks to a fraction of its value

Reputation

Your reputation suffers with referring counsel and funders

ROI

Your ROI is breaking even or worse.

The Solution: Demand Transparency Upfront

You’re not just a client. You’re the one writing the check.

Control the marketing dollars

Set the compliance standard

Decide who earns your trust

So ask for what you deserve — real transparency, starting on day one.

If your current agency can’t provide:

Verified lead sources

Ad account access

Full cost transparency

Intake traceability

Then it’s time to walk away.

Choose an Open Book Agency Instead

Certified Open Book Agencies meet the gold standard for legal advertising transparency. When you work with them, you know where every dollar went, how every lead was generated, and what happens to each case through intake. Most importantly No surprises. You scrutinize every case before you sign it. Hold your agency to the same standard — or pay the price later.